Bed Bath & Beyond and Overstock Rebrand to Focus on Digital Experience

What Does the Rebrand Mean for Shoppers?

Bed Bath & Beyond and Overstock are two of the largest home goods retailers in the United States. In recent years, both companies have been struggling to keep up with the rise of online retailers like Amazon. As a result, both companies have announced plans to rebrand and focus on their digital experience.

Bed Bath & Beyond

Bed Bath & Beyond has been struggling for years. The company has been closing stores and laying off employees. In 2020, the company announced that it would be closing 200 stores. The company has also been facing competition from online retailers like Amazon. In order to compete, Bed Bath & Beyond has announced that it will be rebranding and focusing on its digital experience.

Overstock

Overstock is another home goods retailer that has been struggling in recent years. The company has been facing competition from online retailers like Amazon. In order to compete, Overstock has announced that it will be rebranding and focusing on its digital experience.

Conclusion

The rebranding of Bed Bath & Beyond and Overstock is a sign of the changing retail landscape. More and more shoppers are turning to online retailers for their home goods needs. In order to survive, traditional retailers like Bed Bath & Beyond and Overstock need to adapt to the changing market. The rebranding of these two companies is a step in the right direction.